Shan Jun Hao, the CEO to a large hotel chain, is the stereotypical heir - spoiled, coldhearted, and ruthless. He meets Ye Tian Yu, a schemer and somewhat of a gold-digger and after a series of events, Tian Yu "accidentally" runs Jun Hao over. Turns out, Jun Hao has lost all of his memories and became a kindhearted and loving person. Just when love is in the air, Jun Hao's family came looking for him and he has a fiancée who loves and misses him. Some more "accidents" occurred, and Jun Hao lost all of his memories of Tian Yu and went back to being a spoiled heir. However, Tian Yu fights for their love even though Jun Hao thinks of her as a lying schemer. Will Jun Hao remember his love for Tian Yu? Who will Jun Hao choose? And who is the person causing all the "accidents"?