Based on a popular novel by Yeong-ok Park, "Style" depicts the inner workings of a fictional fashion magazine named "Style."  Park Ki-Ja (Kim Hye-Soo) is the perfectionist editor at Style magazine. She's extremely confident, stubborn, & self-centered, but also has a killer fashion sense. In her youth, Ki-Ja dreamed of studying at Parsons The New School for Design in NYC, but her hopes were crushed after the Korean economic crisis led her father to commit suicide. Soon after her father's death, Ki-Ja's mother moved to Canada, but Ki-Ja stayed behind in Korea. At the time she couldn't leave her boyfriend Seo Woo-Jin (Ryu Si-Won) behind, who was studying to become a doctor. But, Woo-Jin eventually dropped out of medical school and moved to New York to become a chef. Since that time, Ki-Ja has worked her way up from a lowly assistant to a highly respected editor.  Meanwhile, Woo-Jin did become a chef and eventually returned to Korea to open a restaurant. His restaurant named "Mackerel" became a hit, especially with the ladies. Woo-Jin himself is quite the ladies man, having good looks and exemplary culinary talents. He then meets Ki-Ja again as well as her assistant Lee Seo-Jung (Lee Ji-Ah).  Lee Seo-Jung has worked as Ki-Ja's assistant for over a year. Even though she has come close to having a nervous breakdown because of her demanding boss. Seo-Jung initially hoped to become a writer, but because of her financial situation took a part time job at Style magazine. When Seo-Jung meets Woo-Jin she becomes enamored with him. She knows that Woo-jin is Ki-Ja's ex boyfriend but she can't control her feelings for him.  Lastly, Kim Min-Joon (Lee Yong-Woo) is a photographer at Style magazine. He follows Ki-Ja around like a lost puppy dog due to his overwhelming feelings for her. Because of Ki-Ja, Min-Joon has stayed at Style magazine even when better offers came calling. When Min-Joon notices the attention that Woo-Jin receives from both Ki-Ja and Seo-Jung he feels jealousy.