Lee Ma Ri is a top star in Korea and throughout Asia. The head of her management agency, Seo Tae Suk, hires a ghostwriter to help transform Ma Ri's image. Poverty-stricken university lecturer Kim Chul Soo takes the job in order to earn money to repay his ex-girlfriend, who paid for his college tuition. Whilst they are in Japan he falls in love with Ma Ri. However, when the travel essay book "Lovers in Asuka," written by Chul Soo on Ma Ri's behalf, becomes a bestseller, Ma Ri gets caught up in the controversy generated by the ghostwriting. The two lovers try to continue their relationship away from media attention, but obstacles abound: eligible young executive Jung Woo Jin, who pursues Ma Ri; Ma Ri's first love Kang Woo Jin, who suddenly vanished from her life; Chul Soo's ex-girlfriend Choi Eun Young; and the manipulative Seo Tae Suk, who seeks to control everything in Ma Ri's life.